Digital Advertising Manager in Franklin, TN at Acadia Healthcare

Date Posted: 1/27/2021

Job Snapshot

Job Description

Overview

Our Team:

We are improving the lives we touch. We need passionate, talented people working together who share our desire to create a world-class organization that sets the standard of excellence in the treatment of speciality behavioral health and addiction disorders. Acadia Healthcare is headquartered in Franklin, TN and is a leading provider of behavioral healthcare services in the nation. Our organization values input from employees and fosters collaboration to create a team oriented service delivery system. This role will sit at our corporate office in Franklin, TN.

Our Benefits: 

  • Medical, dental, and vision insurance
  • Acadia Healthcare 401(k) plan
  • Paid vacation and sick time
  • Opportunity for growth that is second to none in the industry 

Your Job as a Digital Advertising Manager:

This internal-facing position involves executing all duties of a Digital Advertising Coordinator while also collaborating with upper management on managing the overall direction of Acadia’s SEM strategy. Platforms used include, but are not limited to, Google AdWords, Microsoft AdCenter, LinkedIn Ads, Facebook Ads, bid management tools, ad copy generators, Google Analytics, and WordPress. Through keyword development, audience and disorder targeting strategies, and structure improvement, this position will meet and exceed all expectations set by upper management. Success is based on optimizing all areas involved with SEM and delivering compared to historical CPA goals set by our KPIs. This role will also be responsible for creating ad copy and landing page copy for paid search marketing, alone or in conjunction with content team and management. Tracks conversions and measures operations and financial metrics. Compiles and analyzes data to refine paid search marketing strategies. Supports other groups in the marketing department with creating and enhancing business process solutions and data measures. Develops new operating metrics for measuring success and ROI values.

Your Responsibilities as a Digital Advertising Manager:

  • Daily, Weekly, Monthly optimization of accounts, campaigns, ad groups, ads, keywords, and landing pages.
  • Daily, Weekly, Monthly audits across all areas of SEM.
  • Daily, Weekly, Monthly reporting at the highest and most granular of levels.
  • Budgets management focused around maximizing our efforts down to the single dollar.
  • Decreases non-optimal spend per channel, marketing, disorder, audience, keyword, etc.
  • Manages reports used to make crucial strategy pivots and optimizations.
  • Manages timelines for projects, process for account through campaign level audits, and KPI analysis.
  • Manages vendor relations, calls, and contracts.
  • Maintains daily operations and functioning of paid search platforms.
  • Creates strategy and campaign structure while always pushing to achieve better results.
  • Research and strategize to improve campaigns from ad positions to market placement/position.
  • Monitors and adjusts bidding strategy.
  • Writes ad copy and landing page copy for paid search marketing.
  • Tracks conversions from paid search through calls, Salesforce, and other Acadia data systems.
  • Analyzes data from paid search marketing to refine strategy.

Your Skills and

Job Requirements

as a Digital Advertising Manager:

  • Bachelor’s Degree in marketing or related field.
  • 3+ years of experience working with AdWords, AdCenter, and FB Business Manager.
  • 3+ years of experience working with Google Analytics.
  • 3+ years of experience writing ad copy and landing page copy.
  • 3+ years of experience working in complex data analysis, strategy optimization, and EXCEL.
  • Goal/Conversion setup within Google AdWords and Analytics.
  • Strong knowledge of LinkedIn Ads and Facebook Ads
  • Proficiency in tracking: URL, Calls, Leads, and Webforms.
  • Proficiency with WordPress preferred.
  • Self-motivated with strong organizational skills and superior attention to detail.
  • Flexibility and eagerness to identify, learn, and use new and changing technologies.
  • Must be able to manage multiple tasks/projects simultaneously within inflexible time frames. Ability to adapt to frequent priority changes.
  • 2+ years of experience working with Kenshoo or similar bid management tool preferred.
  • 2+ years of experience working with multivariate testing and complex campaign optimization preferred.

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