Communications & PR Manager in Franklin, TN at Acadia Healthcare

Date Posted: 11/19/2019

Job Snapshot

Job Description


Are you ready to continue and expand your communications & pr career in the fast-paced, quickly pivoting world of digital marketing? If so, Acadia Healthcare's consumer direct marketing department could be the perfect fit for you.

Our hands-on, non-micromanagement approach will give you the experience and freedom needed to do what you do best in the behavioral health digital marketing space. Be a part of something special. Work with some of the leading executers in the field, holding years of experience, implementing proven strategies based on historical data, and displaying a rap sheet of successful campaigns.

WHY THIS IS A GREAT OPPORTUNITY: Behavioral healthcare is a complex industry that yields a lot of testing opportunities. We have the best platforms, people, and digital marketing leaders to help you grow and succeed. Acadia blends the stability of a public company with a fast-growth mindset, which creates regular opportunities for advancement – combining the best qualities of both large and small companies.

THE CULTURE: We consider ourselves to be the best behavioral healthcare marketing team in the country; not because we are the largest, but because of the care we help provide, as well as the culture we have developed within our team. Our team handles all aspects of marketing for 550+ treatment programs (focused around behavioral healthcare and addiction) around the country, in the UK, and in Puerto Rico: digital marketing, television/print/radio advertising, media relations, and overall brand development, with each area evolving through constant testing and refinement. There are no “sacred cows” here; you have a voice from day one. We hire people who can think for themselves and aren’t afraid to drive new initiatives. Our team dynamic is heavy on clear and constant communication, an attitude of constant pivots, adapting to marketing needs, and attention to detail. If you are a rock star, take the time to chat with us; at the very least, you might meet some cool people.

  • Develop and implement media relations strategies and establish, maintain, and grow media relations contacts.
  • Develop and implement strategies and tactics to enhance branding and public perception.
  • Manage internal/external public relations and marketing campaigns.
  • Manage media inquiries and interview requests.
  • Evaluate opportunities for partnerships on an ongoing basis.
  • Stay abreast of industry trends and consistently update communications strategy based on those trends.
  • Attend selected conferences and events as needed.
  • Engage in high-level brainstorming sessions on improving current campaigns and creating new ones.
  • Train/inform team on/of new campaigns, goals, expectations, and best practices.
  • Execute digital and traditional campaign strategies.
  • Execute internal tasks to achieve goals and expectations set by senior-level management.
  • Coordinate with internal teams to implement all digital strategies: SEO, SEM, content, link building, etc.
  • Research suitable venues and contact external sources for facility brand mentions and link development.
  • Create original, quality content to maintain and increase positive brand reputation externally and promote open communication internally.
  • Create original, quality content to address negative media coverage.
  • Implement project tasks, meet timelines, and communicate effectively.
  • Provide project status updates with internal teams.
  • Continuously strive for quality improvement by identifying and understanding issues and opportunities.

Job Requirements

  • Bachelor’s Degree in communications, public relations, journalism, or marketing
  • 4+ years of experience working with public relations firms
  • 4+ years of experience working with media outreach platforms
  • 4+ years of experience working in account management and public relations strategy creation and execution
  • Self-motivated with strong organizational skills and superior attention to detail
  • Flexible and eager to identify, learn, and use new and changing technologies
  • Capable of managing multiple tasks/projects simultaneously within inflexible time frames
  • Capable of adapting to frequent priority changes

About Us: Acadia Healthcare is an international provider of behavioral healthcare services, with mental health and addiction treatment facilities throughout the United States, the United Kingdom, and Puerto Rico.

At Acadia Healthcare, we promote a healthy work environment where teams openly collaborate, encourage one another, and strive for professional growth. Our progressive culture is one that offers an open forum for discussion, problem-solving, and instituting new ideas

Job Type: Full-time


  • Public Relations: 4 years (Required)


  • Bachelor's (Required)

Required travel:

  • 50% (Preferred)