Search Engine Optimization Coordinator in Franklin, TN at Acadia Healthcare

Date Posted: 12/20/2021

Job Snapshot

Job Description

Overview

PURPOSE STATEMENT:

This internal-facing position involves executing and optimizing search engine optimizations, strategies, and various SEO related campaigns all Acadia-owned brands. Platforms used include, but are not limited to, Google Analytics, SEMRush, WordPress, Salesforce Invoca, and other proprietary systems. Through keyword development, link restructure, onsite and offsite optimizations, and structural improvement, this position will work with senior marketing leadership on improving the online footprint of our organization and increase website traffic.  Success is based on optimizing all areas involved with SEO and consistently growing organic, referring, and direct website traffic. This role will also be responsible for researching current SEO trends, understanding changes made to Google’s algorithm and adapting, and collaborating with internal teams to create tests, campaigns, and regular updates. Additionally, this roll will be responsible for all analysis, reporting, and presenting of recommendations, regarding SEO.

ESSENTIAL FUNCTIONS:

  • Daily, Weekly, Monthly optimization of websites.
  • Daily, Weekly, Monthly link building.
  • Daily, Weekly, Monthly audits across all areas of SEO.
  • Daily, Weekly, Monthly reporting at the highest and most granular of levels.
  • Operate within current strategy and improving through research, testing, and application.
  • Research and strategize to improve overall non-paid traffic to all websites.
  • Research, create, and execute on new SEO strategies.
  • Tracks conversions from SEO efforts through calls, Salesforce, and other Acadia data systems.
  • Analyzes data from SEO efforts to refine strategy.
  • Works on related non-SEM marketing projects as needed.
  • Execute project tasks, deliver based on set timelines, and communicate effectively.
  • Communicate project status and deliverables with co-workers, managers, and staff at Acadia facilities.
  • Continuously strives for quality improvement by identifying issues, opportunities, and solutions.


LICENSES/DESIGNATIONS/CERTIFICATIONS:

  • Google Analytics - Required 


REQUIRED EDUCATION/EXPERIENCE/SKILL REQUIREMENTS:

  • Bachelor’s Degree in marketing or related field.
  • 2+ years of experience working with Google Analytics.
  • 2+ years of experience working in complex data analysis, strategy optimization, and EXCEL.
  • Goal/Conversion setup within Google Analytics.
  • Strong knowledge of SEO, Organic Social, and Link Building.
  • Proficiency in tracking: URL, Calls, Leads, and Webforms.
  • Proficiency with WordPress.
  • Self-motivated with strong organizational skills and superior attention to detail.
  • Ability to work professionally with sensitive, proprietary data and information while maintaining confidentiality.
  • Flexibility and eagerness to identify, learn, and use new and changing technologies
  • Must be able to manage multiple tasks/projects simultaneously within inflexible time frames. Ability to adapt to frequent priority changes.
  • Capable of working within established policies, procedures, and practices prescribed by the organization.
  • English sufficient to provide and receive instructions/directions.
  • Excellent interpersonal skills, including the ability to interact effectively and professionally with individuals at all levels, both internal and external.


RECOMMENDED EDUCATION/EXPERIENCE/SKILL REQUIREMENTS:

  • 1+ years of experience working with SEMRush or similar SEO management tools.
  • 1+ years of experience working with SEO testing and complex campaign optimization.


PHYSICAL/MENTAL REQUIREMENTS:

  • Must be able to perform essential functions listed on the job description, with or without reasonable accommodation.
  • Must be able to sit and stand, intermittent 8 to 10 hours a day.
  • Maintains regular and predictable attendance.
  • Must be able to speak to medium-sized audience with and without the use of a microphone.
  • Must be able to use standard office equipment, including the telephone and computer keyboard.
  • Continuously works under pressure of near 100% accuracy while meeting inflexible deadlines.
  • Ability to maintain composure in high pressure or urgent situations.
  • Ability to travel up to 10% of the time, including flying and driving rental cars.
  • To accommodate travel, must be able to transport own suitcases and computer estimated at 25 pounds.


WORK CONDITIONS/HOURS:

Normal hours are 8 a.m. – 5 p.m., Monday – Friday.  However, schedules may vary in accordance with business necessity.  This role requires availability outside of normal business hours. Typical office working conditions.

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